Case study · Racing team Tag One Motorsport.

A racing team has to sell itself to sponsors

Tag One Motorsport is a Quebec racing team co-founded by Alex Tagliani, competing in the Emzone Radical Cup Canada. Seven drivers share six cars, in the Pro and Master classes, over five race weekends across two provinces.

A racing season lives five weekends a year. The rest of the time, the website carries the visibility the team promised its partners.

Give partners a showcase that lives all year, and give fans a reason to come back. So the website had to move with the season: the calendar, results that land on Sunday night, podiums, press releases, driver profiles. In French and English, because the series runs in two provinces.

The race page, one per round

Every round of the calendar has its own page: the circuit, the dates, and the results by driver, split into Pro and Master. The weekend ends, the positions come in, and the current race moves on to the next by itself. A fan searching for “Radical Cup Markham results” finds the team. Every JSW website has a signature detail; for Tag One, it’s this one.