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Case study · Gastropub

One restaurant, four atmospheres.

  • Mont-Tremblant
  • Wix website
  • 2026

People pick a restaurant in thirty seconds

Darquise is a gastropub in the heart of Mont-Tremblant, fifteen minutes from the slopes: the Grill, the wine bar, the Saint-George sports bar and the heated terrace. Grilled dishes, tapas and Mediterranean specialties, in four rooms that look nothing alike.

Often on the phone, often coming down the slopes. The website had to answer three questions before the thumb scrolls back up: what is it, what do we eat, and is there still a table.

Turn a hurried search into a booking. Four atmospheres to tell apart without losing the visitor, a menu to read on a phone without pinching to zoom, and a booking that goes through at the first gesture. All in a resort town where the competition is two streets away.

A web menu, not a PDF

Starters, tapas, salads, classics, must-tries: the menu reads inside the website, category by category, with no download and no pinching to zoom. The menu changes with the seasons, and the restaurant changes it itself. Every JSW website has a signature detail; for Darquise, it’s this one.

darquise.com · the menu by category

The website, piece by piece

  1. Design

    • A warm visual direction, true to the rooms
    • The four atmospheres presented without drowning the visitor
    • A journey that leads to booking in three gestures
  2. Development

    • Custom Wix build, fast on a phone
    • A menu readable without zooming: 49% of visits go there
    • Booking connected to the restaurant’s system
  3. Journey and content

    • Menu pages, wine list, promotions and about
    • Customer reviews and directions to the restaurant
    • Gift card and links to social media

The results

What the website brings in for La Darquise

18

New potential customers a day find the restaurant on Google, without paying for an ad click.

The restaurant is found by people looking for where to eat in Mont-Tremblant, not only by those who already know it. The menu is one click away, and so is booking.

  • 1st page

    of Google on 15 searches Without anyone typing the restaurant’s name, for example “steakhouse mont tremblant”.

  • 49%

    Half of visitors go straight to the menu. It reads inside the website, never a PDF to pinch on a cell phone.

  • ≈ $800

    Every month, as many Google ads as La Darquise doesn’t have to pay for. That’s what this traffic would cost, at the real auction prices in Mont-Tremblant.

The darquise.com website on a desktop
The darquise.com website on a phone
The darquise.com/a-propos page
darquise.com/a-propos
The darquise.com/menu-nourriture page
darquise.com/menu-nourriture

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