Selling a membership
No à la carte appointments: a monthly membership, in three tiers, that orchestrates care, comfort and access. You get in by application or on invitation. The space itself is a finalist at the SBID Awards 2026.
Not haircuts. An unusual offer has to be understood before it is bought. But a private club that explains itself too much becomes a salon like any other.
Turn the standing of the space into membership applications. So the website had to do both at once: convey the exclusivity of the space, and naturally lead the right visitor to apply.
